Classic content marketing is dead. I don’t say that lightly. Most digital marketing techniques don’t truly die, but the old way of doing content marketing–finding high-volume keywords, then writing blog posts that target those keywords and trying to get your post ranking in Google for them; dead. Why? Because Google is no longer the primary or largest source of information…
Great news—the last of our three, search-focused features in SparkToro V2 has finally launched. It’s called Ranking Pages and you can now find it in the keywords section of every SparkToro report. Our next few features will focus on expanding V2’s coverage to the UK and Canada, and providing data about the ad platforms that reach an audience. But, before…
There’s something magical about the third location. It’s why writers head off to that cabin in the woods. Heck, maybe it’s why you find unlikely productivity on that 4-hour flight with spotty WiFi, sandwiched between two people. There’s something about being outside of your usual element (like your home office or that same conference room) and in a new place…
Over the past decade, I’ve done several reports with multiple clickstream panels analyzing Google search behavior at scale. The last such analysis was in 2021, and behavior almost certainly looks different today thanks to changes from both Google itself and its search consumers. In past reports, I’ve only been able to look at searches for the United States. This time,…
I grew my following on Twitter (now X) 700 to 100,000 followers in less than two years. I did this with an 80/20 focus: 80% of my content was about marketing (with a key focus on content marketing), and 20% was about my interests and life observations. I’d comment on others’ tweets, and I’d obviously post my own tweets. A…
As I promised last week, when we launched Search Modifiers in V2, SparkToro has a whole bunch of new product updates to release. The second of these arrives today: SERP Features. What is it? SERP Features aggregates all the keywords your audience searches for in Google, extracts the most common types of results Google shows, and provides the frequency (and…
It’s Official. On Tuesday, October 8, 2024, SparkTogether will be live, in person, in Seattle, WA for the first time. And we’ve already sold 120/200 tickets available. If you want one of the 80 left, I recommend grabbing one ASAP. What’s SparkTogether? We believe the most valuable professional experiences in our lives happened when remarkable people were at their most…
We’ve got a whole slew of new features coming to SparkToro V2, the first of which launches today. What is it: Search Modifiers is a new tab in the Keywords section that aggregates all of the terms and phrases found in Google’s search “chips” (also called “topic filters” for a given query. The data is provided alongside a measure of…
Update: We are diving deep into the Google API leak and what it means for marketers in our next episode of SparkToro Office Hours on June 27. Join Michael King, Founder & CEO, iPullRank, and Rand Fishkin, Co-founder & CEO, SparkToro, to learn more. RSVP for the free webinar. Recently, my good friend Wil Reynolds wrote a LinkedIn post questioning…
Update: We are diving deep into the Google API leak and what it means for marketers in our next episode of SparkToro Office Hours on June 27. Join Michael King, Founder & CEO, iPullRank, and Rand Fishkin, Co-founder & CEO, SparkToro, to learn more. RSVP for the free webinar. On Sunday, May 5th, I received an email from a person…