Six Ways SparkToro’s Early Customers Use Our Product

Tl;DR: SparkToro’s early customers include a mix of agencies, independent consultants, and in-house marketers whose work involves Digital PR, Social Media+Content Marketing, SEO, Digital Advertising, Audience Building, and/or Creative/Brand Marketing. Clicking those will take you to the accompanying section of this post with use-cases and examples. This has been a hard year for everyone. The pandemic’s separated us from people…

New Feature Alert: Email + Contact Info Are Now In SparkToro

Since launch in April, showing emails and contact information inside the SparkToro app has been our most requested feature. Today, it’s here. Billions of email addresses and social contact URLs now pull directly into the Lists feature. If you’ve used SparkToro Lists in the past (and have a Standard or higher tier account), your Lists have already been updated to…

We’ve Gotta Stop Using “Lifestyle Business” as a Pejorative

For a long while, American business culture has worshiped at the altar of big. Entrepreneurs want to build “big” companies, because they believe that’s how they prove their worth. The media tells us that’s true when they report on every move made by big companies, but barely cover small ones. Speakers on stages and webinars reinforce it when they talk…

Outreach Tips (better than anything you’ll find searching Google)

It’s 2020, so your inboxes probably look like mine. Bloated with requests from people you don’t know, overrun by low-quality spammers, a bubbling morass of bandwidth-consuming time vampires mixed in with people and sources you actually *want* to hear from, forcing you to pan for gold amidst the sans serif grays and post-modern white of your mail provider’s “productivity-centric” user…

Where Should You Start Marketing a New Business or Product?

There’s no question I get more when presenting on startup marketing than this: “I feel so overwhelmed… Where do I even start?” It’s a fair response, one for which I have great empathy. If you start consuming information about marketing a business online, the rabbit hole can quickly lead to some very overwhelming and, in my opinion, misleading advice. When…

How to Find Those Hard-to-Reach Audiences in SparkToro… Fast

Every day, I help folks in fascinating, unique niches uncover key information about the audiences for their marketing efforts. It’s a fun problem! For a few minutes, I get to feel like a digital Sherlock Holmes, digging into their products and services, trying to understand their customers, and then figuring out how to target them in SparkToro. But, one Rand…

Too Much Creative Marketing is Stifled by Attribution

You’re listening to a podcast. The guest describes a product that sounds compelling, alluring, something you’ve been looking for… What happens next? Yup. You search Google. And then what? Google shows you the website for that alluring product, and you click. Maybe you explore the site a bit, perhaps give them your email address or even buy the product. Next…

Content Marketing Superpower: Small, Invite-Only, Amplifier Groups

Every month or so, I get an email via BCC. It’s short and to the point, containing a blog post or research paper from the marketing field. More than half the time I click the link, I end up sharing their content on Twitter and LinkedIn. ~10% of the time, I end up linking to it in a post on…

The “Wall Street Journal” Marketing Problem

If you’ve worked in the marketing field long enough, either with consulting clients or as an in-house practitioner with executive participation, you’ve encountered a scenario just like this one. Marketer: “Based on this market research, we know our primary audience: tabletop board game enthusiasts with kids. So, we’ve designed a content marketing campaign, followed by PR and social media outreach,…

Survey: 734 Marketing Professionals Share How They’re Hiring in the 2020 Recession

If you’re a marketing student about to graduate, a job-seeker considering the field of marketing, or someone who’s looking to advance in their marketing career, this report is for you. Marketing is an immense, growing, and well-paid field, and is one of the few where credentials and alma mater mean far less than quality of work and level of knowledge.…