I’ve been trying to streamline my skincare routine while still getting solid results. The 10-step Korean skincare routine? It’s lovely, but I no longer have the patience to fit that into my schedule… or into my budget. So I started on a tretinoin prescription, Vanicream Daily Facial Moisturizer twice a day, Medik8 C-Tetra Vitamin C serum in the morning, and…
Starting today, SparkToro’s persona-generation tool is now live and available to all our business and agency-tier subscribers, and it really is the best product in the space for solving this problem. I’m not prone to hyperbole, and I take seriously my responsibility to defend this subjective, almost outrageous claim, so let me explain exactly why it’s demonstrably better than anything…
Scholars are divided, but we’re still believers. The website may be visited less, by fewer people, but it’s the only place to give your content efforts a permanent home, to own and control the brand experience, and to thoroughly and correctly inform search, AI tools, and yes, the occasional visitor about what you offer. In this weeks’ 5-Minute Whiteboard, I…
A new version of SparkToro, our 3rd major iteration since the product’s first launch in 2020, just went live today! In this new version you’ll find: A completely overhauled interface, design, branding, and navigation system for the website and the audience research application, including an upgrade to the new, My Projects, homebase inside SparkToro New charts, graphs, and data visualizations…
Starting today, SparkToro audience research reports now contain brand affinity data, showing the companies, products, and brand names an audience is most familiar with and/or purchases from. When we first received requests for this data, my cofounder Casey went to work finding a way to use our existing audience data sources, and, genius that he is, uncovered a solution. Granted,…
Wait a minute… are you telling me you’re only doing brand monitoring for reputation management?! What is this, 2004? It’s time for an upgrade, not necessarily to your tools (though if you’re still using Google Alerts, OMG stop; Alertmouse is free and 100X better) but to your process. I track mentions of my name, SparkToro, our research, my investments, my…
I’ll admit I’m kind of a thinkboi (gender neutral). I’m often more interested in the philosophies behind marketing — how we pick our campaigns, which ideas are worth exploring — than in the campaigns themselves. So when Tim Soulo asked me a question on the Ahrefs podcast that I couldn’t immediately answer, I did what any thinkboi would do: I’ve…
I have a confession. For years, my least favorite customer question was “Does SparkToro have a public API?” Not because it was a bad question. But, because the answer was always “not yet, we still have other, higher priorities,” which is… a pretty deflating answer to have to give.” SparkToro was built as a web app: a research tool marketers…
If my brand shows up in AI answers, does that have real impact on my marketing? Do people search more for my brand? Do I get more traffic? Do I make more sales? Great news; Similarweb has a new study out: The Downstream Impact of AI Visibility to help answer these questions. The study looks at three consumer industries: finance,…
Picture the audience for commercial backup power, and you probably see an electrician on a ladder, hard hat and all. And if you were to describe that audience in three numbers, it would be this: 67-93K reachable people, an estimated $4.2-$5.8B in annual work, and +1.3% year-over-year. It’s a real, sizable, stable niche. But when we ran a SparkToro report…