Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads, there are still many who try and fail to generate positive conversion rate results. If you’re someone who is frequently asking yourself, “why are my Facebook Ads […]
Twitter is a powerful tool for businesses and individuals alike. It’s a platform to share news, connect with customers, and communicate ideas. For those of us who tweet a lot, like me, what’s the easiest way to find old tweets? Maybe you tweeted a brilliant business idea last year, but you can’t remember what it […]
Getting traffic is easy with ad copy. Improving your conversion rates? Not so much. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. However, with so many online options, where do you go to find potential leads? These days, if you’re looking for one of the best platforms to reach […]
Short is not always sweet when it comes to product pages. That’s what my team discovered by analyzing some of the top-performing B2B product pages out there. What’s so important about product pages? Product pages drive direct sales. If you focus on effectively building product page content, you could see a big payoff in conversions […]
Local SEO is important. In fact, 46 percent of all searches on Google are local. That means if you’re a local business and you don’t have your local SEO in order, you’ll be missing an opportunity every time someone local searches for your products or services online. And lots of people are searching. About 89 […]
When I started my career in search engine optimization, I was 16 years old. And, just like most 16-year-olds, I didn’t worry much about search engine “consequences.” In my fairytale world, they didn’t really exist. We all learn to know better as we age, but you have to keep in mind that I was naive. […]
Do you struggle with copywriting? It’s not surprising. Whether you’re writing product descriptions, regular blog posts, or PPC ads, there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. It’s not just the writing that can be a struggle. It’s coming up with ideas, crafting titles, and […]
Who says you have to spend money to get more traffic? There are tons of free SEO tools that can help you drive more traffic. Sure, you may know of some, like Ubersuggest, but there are many more options than just my own tool. Before I dive into the tools, I’ve broken them down into […]
Are you a blogger? Then you’re probably familiar with blank page syndrome. As bloggers, everyone has those moments when the ideas just aren’t there or the words won’t flow. A 2022 survey from Orbit Media found bloggers who publish bloggers 2-6 posts per week are 50 percent more likely to achieve their goals. However, what […]
A lot of people will give you cookie-cutter advice on how to be an entrepreneur. Much of that advice usually consists of the famous line: “All you have to do is start!” Well, it takes more than that, especially if want to get your idea(s) off your vision board. The steps to becoming an entrepreneur […]