How to Fix Schema Validation Errors

How to Fix Schema Validation Errors - either "offers", "review", or "aggregate rating" should be specified

How to Run Nonprofit Marketing Ads

One of a for-profit business’s best investments is often their online marketing strategy. Is the same for true for nonprofits? Let’s take a look at how nonprofit marketing strategy is different from for-profit strategy and how nonprofit corporations may be able to better reach their goals by further leveraging digital marketing. What Makes Nonprofit Marketing […]

Best Online Reputation Management

You’re already doing so much for your business. How do you successfully manage your online reputation, too? If you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager.  There’s a lot to know. Handling negative reviews on Yelp, Google, Glassdoor is a lot of work, as […]

How to Launch a Business With PPC Ads

You came up with an idea, did your research, maybe even found some funding. You are ready to launch a business — but how do you get people to your website or store? Pay-per-click (PPC) ads are one of the most effective ways to drive growth for your new business. Unlike brand building, content marketing, and […]

Landing Page: What is it, Examples, Tips & Best Practices

A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. Rather than directing visitors from those sources to your general website (where they may have a hard time finding what they’re looking for), you can direct them to a specifically designed landing page that steers them in exactly the right […]

How to Run a Breakeven Analysis for Paid Marketing

Starting a new paid marketing campaign is no easy feat. There are logistical considerations, financial considerations, audience considerations, duration considerations. Let’s imagine you’ve decided to start a new Google Ads campaign. You have a vague idea how much everything will cost, and you’re eager to get started. Before you hit the green light on your […]

What a Unique Selling Proposition Really Means & Why Your Business MUST Have One

If you’re interested in business and marketing, at some point you’ll learn about the need to have a unique selling proposition. The Entrepreneur.com encyclopedia defines a unique selling proposition as follows: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of […]

Best Call Recording Software

Call recording software is a useful tool for businesses and individual users alike.  From quality assurance to employee training, compliance, record-keeping, dispute resolution, and more, there are dozens of reasons why organizations can benefit from recording calls.  But there are so many different call recording solutions on the market today. It can be a challenge […]

Best Reseller Hosting

Reseller hosting can be extremely lucrative. Whether it’s an add-on to your existing business, a side hustle, or the start of a standalone hosting company, there are plenty of ways to turn a profit in this space.  Every website needs a hosting service. White label resellers become that solution for their clients. By renting servers […]

How to Merge Instagram Accounts

Managing one social media account is a lot of work. In many cases, managing two or more (when you don’t need both) can be a nightmare. That’s why if you have many accounts on the same platform, it’s best to merge them. Thankfully, platforms like Facebook make this easy as long as you’re the admin […]