CNBC published a story yesterday about how Joe Biden’s presidential campaign web site doesn’t rank in Google for queries like [joe biden] and [joe biden web site]. As a search nerd, I can’t help investigating when I read a story … Continue reading → The post The Importance of Redirects and Technical Review When Launching a Site: Why Doesn’t Joe Biden’s Campaign Site Rank in Google? appeared first on Keylime Toolbox.
The Google Search Console Performance Report (previously the Search Analytics report) is now reporting consolidated query and URL data (impressions, clicks, average ranking, and average click through rate) based on “canonical URLs”. Google announced the change in February and provided … Continue reading → The post Google Search Console Switch to “Canonical URLs”: What It Means For Your Site’s Data appeared first on Keylime Toolbox.
When monitoring performance and identifying improvement opportunities in Google organic search traffic, it’s critical to understand the queries that are bringing search traffic to the site. Queries fall into three broad categories: Branded queries – visitors are searching for the … Continue reading → The post Key SEO Metrics: Branded vs. Non-Branded Google Organic Search Traffic appeared first on Keylime Toolbox.
Did Google recently enable mobile-first indexing for your site? With Google’s mobile-first indexing, Google will use the mobile version of the pages for indexing (although if the site has separate mobile and desktop URLs, searchers will still see the desktop … Continue reading → The post Has Your Site Moved to Google’s Mobile-First Indexing? What To Do Next. appeared first on Keylime Toolbox.
The new beta Google Search Console has just announced 16 months of data available through their API! Previously, 3 months of data were available, so this is a substantial increase. Keylime Toolbox imports all available query data, so our existing … Continue reading → The post How Keylime Toolbox Supercharges 16 Months of Google Search Console API Data appeared first on Keylime Toolbox.
Everyone loves benchmarks! What’s normal? Am I (I mean, my site) better or worse than the average? Search engine crawl behavior is no different. Is my site being crawled more or less than other sites? (See my earlier post on … Continue reading → The post Server Log SEO Insights: What’s the “Average” Googlebot and Bing Crawl? appeared first on Keylime Toolbox.
Last November, Google announced they were working on “mobile first” indexing. In summary, Google’s index has historically been based on the desktop version of a page (with added signals about the mobile experience used in ranking the page for mobile queries). … Continue reading → The post Google’s Mobile First Index: Tracking When Google Moves Your Site and Preparing for the Switch appeared first on Keylime Toolbox.
Lots of reasons exist for moving a site from HTTP to HTTPS: security, a potential Google ranking boost, and soon (with Chrome 62) Chrome will warn users that the site is not secure when they fill out a form (such as a … Continue reading → The post Moving from HTTP to HTTPS: A Step by Step Guide for Avoiding SEO Pitfalls and Maximizing Google Organic Traffic appeared first on Keylime Toolbox.
On January 10, 2017, Google began rolling out an algorithm that flagged and potentially lowered rankings of mobile pages that show an interstitial to visitors before showing the page content. Our analysis finds that while many sites have seen no impact, … Continue reading → The post Tracking the Impact of Google’s Mobile Overlay Algorithm appeared first on Keylime Toolbox.
Google recently posted about Googlebot’s “crawl budget”, which they define as a combination of a site’s “crawl rate limit” and Google’s “crawl demand” for the URLs of that site. The post contains a lot of great information, but how can … Continue reading → The post Googlebot’s Crawl Budget and Crawl Demand: How It Impact’s Your Site’s Visibility in Search Results and How You Can Improve It appeared first on Keylime Toolbox.