We know too well that in order to succeed online we need to create great sharable and linkable content. What many of us are missing though is that we may already have loads of great content piling up which we once created, promoted and then moved on. That content is the huge asset we should […]
My old post on calls-to-action attracted a number of comments asking for advice on my readers’ current website design. I am not a professional web designer, so the only way I can find the best solution is by experimenting and testing. So I decided to review two simple methods that can help you identify who […]
I love tools and I have a pretty solid collection of tolls I am using daily. In this article I share my most recent SEO software that I really love. [Disclaimer: I may be paid a commission if you buy the premium subscription after clicking some links below. Or I may be not] All-in-One Marketing […]
I spoke on seasonal trends and how they affect SEO and hence content marketing strategy at Pubcon last year. While preparing my deck, I decided to create a list of resources here to make it easier for Pubcon visitors to get a neat overview of everything they need to get this content strategy in action. […]
I don’t do tool reviews often, so you know if I am taking the time to share one, it must be worth it! In this article I am going introduce you to a pretty awesome SEO dashboard called SE Ranking. The platform has a gazillion of features, so I am not going to describe all […]
As of yesterday, Google is not showing the featured page in organic results. That is, if previously you were ranking in Google’s top 10 and were featured, now you are just featured. The official claim is that this has been done for “decluttering” search results. What does this move mean for web publishers? Let’s try […]
Sharing visuals on LinkedIn isn’t as easy as some of the other platforms. The visual has to be sized perfectly, and most of the time LinkedIn compresses the visual into a blurry mess. Plus posting infographics is almost impossible! Now when you share a ton of visual content like Venngage, that quickly becomes a problem. So […]
A lot of time passed since my post on calls-to-action but I am still getting comments and requests from people who are willing to get their site visitors to act. One of the recent comments was about optimizing your site for phone calls: how to place your company number to start getting calls. I don’t […]
Video marketing is thriving. Industry thought leaders predict video to take an even firmer stance in the years to come, as people don’t want to read that much and images aren’t nearly as dynamic. Companies and small businesses realize the power of video and plug into the video making trend. At the same time, there’s […]
I’ve been reviewing SEO tools for at least a decade now (stopped counting about 5 years ago) and it’s not easy to impress me these days (that’s why you don’t see tool reviews that often from me these days). But a few weeks ago this tweet drew my attention: While it did look too good […]