Video is a robust multimedia content format that has become an effective means for businesses to share their marketing message. Companies worldwide use creative video marketing to attract potential consumers and convert website visitors into paying customers. Creating video content that is motivating, makes people laugh, or is something others can relate to is powerful...
Are you looking to make money blogging? It is no secret that bloggers monetize. The secret is how they do it. How exactly do bloggers make money? This article takes you on a journey through my seven-year journey to make money blogging. By reading this post, you will discover what worked and what didn’t. You...
I love tools and I have a pretty solid collection of tolls I am using daily. In this article I share my most recent SEO software that I really love. [Disclaimer: I may be paid a commission if you buy the premium subscription after clicking some links below. Or I may be not] All-in-One Marketing...
When your email response rates seem to be persistently low, it can be extremely frustrating. You keep tweaking things, but the results don’t seem to change. There are steps you can take to boost your cold email response rate, though. With careful planning, you can make a huge difference to the success of your campaigns....
What’s in a name? In business, everything, and though “by any other name would smell as sweet” a business has more chances of becoming profitable if its name is catchy, memorable and strong. Think Coca-Cola, Xerox, Nike, Sony, Ford, and so many others. But let’s think online companies, since this is our main business environment....
Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your (and your business) social media presence. Therefore making some sort of social media editorial calendar to keep yourself accountable is a great idea. Like with any productivity hacks, the...
Keyword research, the bread and butter of my trade. Everything, from SEO to content marketing to customer engagement, is hinging on finding and cornering the best and brightest keyword combinations within my little slice of the industry. So I am always looking for new ways I may have been missing that help me do that....
Winning more sales ultimately comes down to trust. The prospective customer has to trust that your product or service is valuable and that you’re honorable enough to not sell them something they don’t need. The way to win trust only comes in three forms: You’ve built trust by getting to know who you’re selling to...
Listicle articles are popular among bloggers. They don’t require writing tons of information on a particular topic. Instead, this type of article embraces a wide range of different service or product items in one place. The goal of listicles is to get people familiar with various products. So, how to write a listicle piece of...
There’s no denying a fact that most of marketing tasks we get to perform cannot (or should not) be automated. You cannot automate content creation and link acquisition. You’d better stay away from automating most of relationship building tasks. You cannot fully automate customer service, loyalty building and community nurturing. However automation can reinforce your...