Earlier this year Jon Henshaw gushed over federated social. I didn’t quite get it but I managed to create a Mastodon account, which I summarily abandoned until Elon Musk purchased Twitter. The purchase pushed me to figure out Mastodon (not as hard as you might think) and led me to realize what I’d been missing […] The post Recovering From The Weaponization of Social Media first appeared on Blind Five Year Old.
(This is a personal post so if that isn’t your thing then you should move on.) This is the tenth year that I’ve done a year in review piece. You might benefit from and find yourself in prior year versions. Here are easy links to 2011, 2012, 2013, 2014, 2016, 2017, 2018, 2019 and 2020. […] The post What I Learned In 2021 first appeared on Blind Five Year Old.
(This is a personal post so if that isn’t your thing then you should move on.) This is the ninth year that I’ve done a year in review piece. I’m at a different stage of my journey so you might benefit from and find yourself in prior year versions. Here are easy links to 2011, […] The post What I Learned In 2020 first appeared on Blind Five Year Old.
SEO A/B testing is limiting your search growth. I know, that statement sounds backward and wrong. Shouldn’t A/B testing help SEO programs identify what does and doesn’t work? Shouldn’t SEO A/B testing allow sites to optimize based on statistical fact? You’d think so. But it often does the opposite. That’s not to say that SEO […] The post SEO A/B Testing first appeared on Blind Five Year Old.
The Structured Data Testing Tool is being deprecated. So I created two bookmarklets for the new Rich Results Test. Copy and paste no more! The post Rich Results Test Bookmarklets first appeared on Blind Five Year Old.
(This is a personal post so if that isn’t your thing then you should move on.) This is the eighth year that I’ve done a year in review piece. If this is your first time reading one you may need the context of prior years. I’ve dealt with a variety of issues leading up to this point. […] The post What I Learned in 2019 first appeared on Blind Five Year Old.
Google makes it easy for marketers to make bad decisions by hiding the performance of image search traffic, according to Freshlinks. Marketers have grown accustomed to not seeing image search traffic broken out in analytics packages. And Google persists in telling marketers to use Google Search Console to track image search traffic. Here are the […] The post The Problem With Image Search Traffic first appeared on Blind Five Year Old.
Links are still an important part of ranking well in search. While I believe engagement signals are what ultimately get you to the top of a search result, links are usually necessary to get on the first page. In the rush to measure everything, I find many are inadvertently limiting their opportunities. They fail to grasp the invisible attribution model of link […] The post The Invisible Attribution Model of Link Acquisition first appeared on Blind Five Year Old.
Understanding query syntax may be the most important part of a successful search strategy. What words do people use when searching? What type of intent do those words describe? This is much more than simple keyword research. I think about query syntax a lot. Like, a lot a lot. Some might say I’m obsessed. But it’s totally […] The post Query Syntax first appeared on Blind Five Year Old.
(This is a personal post so if that isn’t your thing then you should move on.) 2018 was a satisfying year because many of the issues that I surfaced last year and in prior years were resolved. I moved my business to expertise retainers, was more comfortable with success and stopped beating myself up (and […] The post What I Learned In 2018 first appeared on Blind Five Year Old.