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PayPal to Launch New Simplified Payments Flow for Social Games

PayPal will launch a new suite of developer tools at the end of October that will make it easier for social gamers to pay as they go, potentially on-boarding millions of new casual gamers who are deterred by the hassle of topping up on virtual currencies. “Right now, if I’m playing a game, I have to [...]

Now Available: The Facebook Global Language Report, September 2010 Edition

As part of our Inside Facebook Gold research and data membership service, we recently released the September 2010 edition of the Facebook Global Language Report. The Global Language Report presents audience growth data for Facebook’s top site languages, splitting these language markets by demographic and by geography. Over half of Facebook’s more than 500 million [...]

US Led Facebook Growth in August 2010, Mexico and India Tied for Second

[Editor's Note: The data cited in this article is excerpted from Inside Facebook Gold, our data service tracking Facebook's business and growth around the world. Please see Inside Facebook Gold to learn more about our complete data and analysis offering.] The United States has fully bounced back from a period of slow growth in June. [...]

Highlights This Week from the Inside Network Job Board: 6waves, Digital Chocolate, & More

Recently, we launched the Inside Network Job Board – dedicated to providing you with the best job opportunities in the Facebook Platform and social gaming ecosystem. Here are this week’s highlights from the Inside Network Job Board, including positions at 6waves, Digital Chocolate, Freeverse, EA and ngmoco:). Associate Product Manager, Games (San Francisco, CA) Product [...]

TheFind – Social Shopping With Facebook Integration

TheFind, the world’s second largest shopping search engine, unveiled an integration with Facebook today which provides a personalized shopping experience. Users who log in to TheFind’ site through Facebook Connect can see the total Like count plus the names and faces of their friends who Like certain stores and brands. These indirect recommendations from friends [...]

Facebook’s Recent Negotiations with Twitter and Apple Have Yet to Produce Results

While Facebook may be rapidly signing up media companies to use its social plugins, and advertisers to use its performance ad system, its relationships with potentially competitive technology companies aren’t so straightforward. Most recently, Twitter and Apple have so far failed to work out business partnerships with Facebook over how the companies can share user [...]

Ads API Profile: Marin Software Provides Audience Segmentation Across Facebook and Paid Search

Facebook’s performance advertising system lets buyers target users based on identity, location, interests, and Facebook connections, but it doesn’t provide the control to utilize these targeting parameters on a large scale. To allow companies to build more powerful tools for designing and managing ads, Facebook released an Ads API last fall. One company offering a [...]

The New York Times Is Latest Newspaper to Tightly Integrate Facebook

The New York Times introduced Facebook integration earlier this week, allowing users to more easily share stories to Facebook, and see what stories their friends have already been sharing. It’s using the social plugins that Facebook launched in April, including the Like/Recommend Button, similar to what rivals like The Washington Post have already been doing. As [...]

Apple to Launch Social Networks for Music and Games — What Are Its Bigger Social Ambitions?

As part of a series of announcements today at a press event in San Francisco, Apple made clear that it is planning to build its own social networking features. But how big are its social aspirations? The new version of Apple’s iOS software, 4.1, is due out next week, and it will include the Game Center, [...]

Top 25 Facebook Games for September 2010: New Titles Rise, Older Ones Fall

While July’s charts finally began showing signs that the continual drop in monthly active users (MAU) was tapering off, this past month has witnessed new falls. Of the veterans to this list, 16 experienced losses, with most well north of a million users. However, while some blame can be placed on Facebook’s constant changes and [...]

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